How To Run Facebook Ads That sells: See A Step-by-Step Guide to Advertising on Facebook
searching for Facebook advertisement | How To run Facebook advertisement | How to Sell digital Products with Facebook advertisements | How to Advertise on Facebook, etc. This article will guide you through that process.
Facebook and Instagram is the biggest social media platform in the world today with billions of users. However, it is very important for business owners, affiliate marketers, social media managers, etc. to learn how to harness this opportunity to promote businesses.
Also see: Requirements to register Your Business On Jiji | How much is jiji registration | Learn more!
So, Let’s get started!
What is Facebook Ads/Advertisement?
Facebook advertisement is the process of advertising to billions of Facebook users. With Facebook ads, you can promote your business through short adverts in video, audio, image, infographics, or combinations of any of these. you can also embed website links to any of these formats.
Why Advertise?
Before now, business owners have always found it very challenging to display their business products at the front of lots of unknown audience. It was quite challenging to find audience that would be interested with the kind of business that you offer. This is where Facebook Ads fits in. Since Facebook has over 1 billion daily users, it implies that you can target ads to specific users based on their interests… This is why every Facebook account setup requires that users fill in their area of interests etc. Facebook.
How To Run Facebook Ads That sells: See A Step-by-Step Guide to Advertising on Facebook
- Create a Business page
- Create a Facebook an account in Facebook Ads Manager
- Create your Ads Campaign
- Choose the Objective of the Campaign
- Choose Your audience
- Select the Budget for the Ads
- Ads Delivery
- Proceed To create Your Ads
- Manage your Ads performance and Reply messages or comments
1. Create a business page
Login to your Facebook account
- Click on pages at the top left hand side
- Click on Create page at the same left hand side
- fill in the necessary requested information
- Ensure to connect your page to your business WhatsApp
- Also add a valid website URL if any, and an email account
2. Create a Facebook an account in Facebook Ads Manager
Facebook Ads manager is necessary to show how your ads is doing; how much you have spent, which ad is active, paused, rejected or completed.
- On the Ads manager page, click on “Go to ads manager“
- Enter your correct information in the Ad setup page
- Add a payment method
- Save your settings
3. Create your Ads Campaign
You can directly create new ad from the Ads manager page by clicking on the green create ad at the top left side of the ad manager page…
4. Choose the Objective of the Campaign
This is a very crucial part of the ad creation. This is where you will be asked to chose the goal or objective of your advertisement – what is purpose of you creating the ad? | what do you want to achieve with the advert you are creating? Facebook has over ten (10) campaign objectives: Increase Engagement, Increase website traffic, App Installation, Get More Reach, Brand Awareness Creation, Messaging conversion Creation, Lead Generation, Traffic to Store, Conversion, Catalog Sales, Increase Video views.
If the goal of your advertisement is to get more people to visit your website, you can click on website traffic, or if your goal is to have more people to install your new App, you will need to select on App Installation, etc.
5. Choose Your audience
This is where you will need to choose the kind of people, and categories you want your ads to be shown to. This is also crucial before running your Facebook ads, this is because you need the right audience for your ads. You wouldn’t want to promote forex trade website or app to 7 years old children or to categories of people who hates making money online, etc.
under the target audience, you can chose: Age, Language, Location, Work, Generation, Gender, Education, Parent, Interest, Home, Politics (U.S citizens only), Behaviors, Connections, Ethnicity, LIfe Events, Relationship, Financial.
6. Select the Budget for the Ads
You need to select the amount of money you want to use to run the ad and the duration you want the ads to run…. Kindly note that your budget is greatly influenced by how large your target audience is and your daily, weekly, expected reach… The higher these values, the higher your budget. Though Facebook has made it clear that the daily minimum ad is $1.
Note that you can also schedule your ads to run immediately or any time of your choice
7. Ads Delivery
There are two types of delivery: standard and rapid. Standard delivery will show your ads all day, whereas rapid delivery can help you reach a target demographic immediately for time-sensitive commercials. (How To Run Facebook Ads)
8. Proceed To create Your Ads
After choosing how you want your ads to be displayed, click on create ads. Most times, you will be required to upload a cover image for your ad or to adjust the size of your cover image so that some parts of your ads will not be truncated, this is very important. (images are what catch users’ interest). If it’s a video you are trying to promote ensure that your video is brief and straight to the point; this is because lots of people wouldn’t like to waste their data on slow videos that aren’t straight to the point.
After creating your ads, Give Facebook some time to go through your ads to see if it meets the Facebook advertisement policy. if it does, you you will get a notification that your ads is scheduled or running.
9. Manage your Ads performance and Reply messages or comments
Under your Ads manager, you will be able to see the metrics and performance of your ads. Right here, you will see How much you have spent on your active ads, the number of daily reach etc.
Finally, ensure that you reply messages and comments on your advertisements. This will help you delete messages that doesn’t promote the objective of your advertisement. and also reply those that needs immediate attention. You can employ a social media personnel to help you with this if you can’t do this all by yourself.
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Also see: Requirements to register Your Business On Jiji | How much is jiji registration | Learn more!
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